Is your Website working for you?
In a world where people stay online for most of the day, a standard website just doesn’t cut it. Depending on the product, up to 83% of consumers visit a company’s or service provider’s website before making a purchase. And as more and more consumers make decisions based on their online experience, the appearance, usability, and accessibility of your website is more important than ever, especially if you are in a competitive market.
Having a right understanding of your website’s role can greatly benefit your business. Think of it as an extension of your sales staff. In the same way you wouldn’t send out an unkempt salesman to represent your company, neither should you send out an unremarkable website design to the consumer who is specifically searching for your product or service.
Working on a website design is the ideal time to consider the rest of your branding as well – message, color palette, and logo. The worst thing you can do is invest in a well-built, mobile friendly website, and not have the proper design elements to make the website stand out visually.
Evaluate Your Website Design
We mentioned earlier that your website is an extension of your staff, and just like you formally evaluate your team on a yearly basis, you should be doing the same thing for your website. Recommendations vary, but most agree that every 2-3 years you should consider updating the design of your website. But, you should also be making tweaks to the website throughout the year – offer new information, update pictures, and add any new products, services, or staff members – this is simple, routine maintenance.
Here are a few things to look at when evaluating your website design:
- Have you added any services or products?
- Has your target market changed – expanded or tightened?
- Has your competition created a new website or branding that is stronger than yours?
- How do you rank on search engines for the services or products you provide?
- Is your website mobile and tablet compatible?
- Is the overall design up to date, fresh, and current?
If you answered yes to to any of the first four questions or no to either of the last two, it’s probably time to consider a new website design.