Social Media Gold is a more responsive package for small businesses aimed to provide better social presence and drive engagement.
Social Media Gold provides a more basic social media portfolio by enabling you to have fresher content posted and better content overall. It provides Snip.ly – integrated Facebook and Twitter posts, funneling traffic back to the web site, curated content, and bi-monthly calendars if needed.
• 24 Facebook Posts, 32 Twitter Posts, 12 Twitter Cross-posts
• Social Media Strategy: Content Strategy, Brand Analysis, Competitor Analysis
• Monthly Report and Analytics
• Social Media Setup and Optimization Report
• Fresh and original copy, handmade by our Social Media Specialists
• Four thematic verticals as basis for every content posted and created
• True Time Posting: Each post is strategically posted on the times where it would be maximized
• Fresh and Evergreen content
• Responsive Social Media Management
• Bi-Weekly Content Calendar
MONTH 1: STRATEGY, SETUP, AND OPTIMIZATION
Social Media Strategy
We create a custom-tailored Social Media Strategy for your client. Through brand and business analysis, we set relevant vertical themes, set brand personality and voice development, and benchmark posts against existing posts of competitors.
• Brand Analysis
• Brand Strategy
• Business and Content Analysis
• Content Strategy
• Competitor Analysis
Social Media Setup and Optimization
Based on the Social Media Strategy, we will then work on creating and optimizing the relevant social media accounts for your brand. Each account will feature copy written by our expert specialists and excellent images designed by our graphic artists specifically for the brand.
• Social Media Setup Report
• Facebook copywriting and profile optimization
• Facebook graphics, logo, and cover photo creation
• Twitter copywriting and profile optimization
• Twitter graphics, logo, background, and cover photo creation
• Facebook and Twitter mockups creation
• Implementation upon approval of copy and design
Following the vertical themes set in the Social Media Strategy, we will then provide the initial seed posts for the first month. We provide fresh and compelling copy with each post relevant to the brand and your client’s business.
• Content Calendar
• Fresh, compelling, and relevant copy
• Relevant and targeted content publication
• TrueTime posting
MONTH 2 ONWARDS: MONTHLY PUBLICATION AND ANALYSIS
We send a content calendar every two weeks to be scheduled for posting in the next half of the month. Each post in the calendar is fresh and compelling, backed by relevant content from the vertical themes and with premium stock photos specifically bought and selected according to the client’s content strategy.
• 24 total monthly posts
• 32 monthly tweets
• 12 monthly Twitter crossposts
• Bi-weekly content calendar sent every two weeks
• TrueTime posting
• Monthly end of the Month Report and Analysis
• Fresh and evergreen content
• Premium Stock photos