Entry level integrated Local Marketing solution for small businesses. Establish presence with this very basic Local SEO and gain traffic through Facebook Local.
Recommended Campaign Length: 6 Months
Keyword Group: Maximum 1
Monthly Search Volume (1,000 Per Group): Up to 1,000
*This is not for competitive SEO*
Unique Social Media Strategy: Content Strategy, Brand Analysis, Competitor Analysis
Facebook Page Setup and Local Business Verification (Cover Photos, text)
Facebook campaign created specifically for small businesses, optimized to drive foot traffic and gain awareness within the immediate vicinity of the small business.
Highly collaborative – tailored content based on the promos of the small business for the month. Email sent every month to the digital agency for information for the month.
Localized audiences researched and targeted for their high-affinity with the product or service the small business offer via proprietary affinity targeting based on audience engagement data.
Built-in ad budget to boost each post to the unique audience, guaranteed reach and impressions per post.
Monthly Facebook performance report, including content report, audience report, and local reach report.
Extensive on-page optimization (up to 5 pages) which includes web copy writing, tag and header optimizations, URL rewrites, and meta data optimization among others.
How it works:
Account Research and Prep
Pages Optimized (5)
Local Business Setup
Google+ Local Creation
Yelp Listing Creation
Yahoo! Local Creation
Bing Local Creation
Active Local Directory Service Setup
Facebook Business Setup
Social Media Strategy
Localized Audience Targeting (2)
SEO Road Map
Title Tag Optimization (5)
Meta Description Optimization (5)
Meta Keyword Optimization (5)
Domain Redirect Optimization
.xml Sitemap Optimization
URL Rewrites (5)
Broken Link Report
Google Analytics Check & Installation
Google Webmaster Check & Installation
Authorship Mark Up
Organization Mark Up
Review or Product Mark Up
MONTHLY (STARTING MONTH 2)
Total Monthly Content Creation & Publications
Guest Post Outreach
Facebook Local Posts (12)
Local Marketing Report
1. Who is this product for?
This product is primarily best for small businesses (B2Cs) who can attract local foot traffic (such as restaurants, barbers) or businesses who are location-specific, home-service (plumbers, gardeners).
2. What does it do?
Facebook Local provides high-quality creatives that delivers on the brand’s main message, regardless if it’s for trial, consideration, awareness, or retrial. Each post is then targeted to a specific localized audience crafted from our industry data partners. We then boost each post for a certain amount to guarantee the reach.
3. What is “Audience” and “Targeting” why does it matter?
Facebook’s strength in advertising comes with its ability to hone in on people who are most likely to respond well on certain ads.
Facebook is able to do this by creating “Audiences” based on interests and then “Targeting” these audiences and attaching other relevant factors such as platforms, behaviors, demographics to create a more in-depth audience.
To identify the best audience for your clients, we go a step further by using our partner industry data research tools to create the best audiences. Using analysis of interactions over social media, we create “Affinities” which is essentially levels of interest to a brand based on actual activity on Facebook. This allows us to create a much more powerful audience set and much better targeting which then makes our ad spends efficient and our delivery of the message better.